BRINDIE - affordable branding for indies

We believe games can contribute greatly to a better future. They are the best medium to offer a tangible, rich glimpse of what we can hope and aim for. Abundance and diversity contribute to this idea – we hope to see an abundance of games made from diverse and varied perspectives. And Brindie is our effort to make it easier for everyone to self publish games.

Brindie is made by Valiant Game Studio, a tiny two women enterprise based in Sweden – a location of privilege for game development, since we benefit from a lot of help, resources, wisdom and a thriving local industry. Valiant develops, publishes and helps self publish games. Our first project was an episodic game composed of seven installments, which we committed to release every 3 months. This meant that we must prepare a Steam release every three months, and led to the natural creation of this templates so we can simplify our work. This is how Brindie started.

Today, the Valiant portfolio is bigger and it includes, most notably, two successful Kickstarter campaigns, a published board game and a few Brindie clients. Our aim is to release games that are meaningful, relaxing and thought provoking. And to share everything we learn here and build up Brindie to be a powerful and extensive resource for anyone who wants to make games.

Brindie is a resource for game developers, made by an indie developer with 20 years of experience in the industry (and therefore, very active in a lot of the store fronts and services for which we made templates).

Brindie is a service by Valiant Game Studio AB

We enjoy games that let us relax and that are focused on meaningful, thought provoking stories. We currently develop Pendula Swing, an episodic adventure game set in a fantasy version of the American Roaring 1920s. 

Visit Valiant

We have a combined gamedev experience of over 25 years, with hands on publishing & marketing for over 20 games of various scope.  We welcome diversity in games and this is why we make Brindie.

Laura Bularca

Marketing & BizDev (aka Professional Dragon)

Laura has been in the video games industry since 2000, as a games journalist turned producer. Laura worked for FunLABS/ Activision, Milestone, SimBin, Sweden Game Arena and has collaborated with a lot of Swedish indiedevs. She created Brindie. She makes her own games in her spare time. 

Anna Jenelius

CEO & Creative Director (aka Games Magician)

Anna has been in the video games industry since 2011, as narrative designer and QA manager. Anna worked for Paradox, Future Games and Lionbite. Anna is the creative brain behind Valiant games, while also doing the entire coding. Anna also makes her own games in her spare time. 

Why Brindie?

     Hi! My name is Laura, I am the co-founder of Valiant Game Studio AB. I have been in the video games industry since 2000. Throughout my career, I have been directly involved in publishing games on Steam and other desktop store fronts, Xbox, PlayStation, iOS, Android and more.

     While publishing our episodic adventure game, Pendula Swing, I was acutely aware of the massive time sink it takes to prepare a game’s release. And I had an idea: I created a list of all assets one needs to create for store fronts and online services. I included sizes and specifications for all these assets. I also made templates in Illustrator for all of them, to simplify my work. Then I realised this might be helpful to other indiedevs so I made all my sizes and templates available on GitHub. This is how BRINDIE FREE was born.

     As an independent game developer with limited time for tasks such as publishing marketing and PR, it is very difficult and costly to get help. You can try to find a publisher, but they reject a lot of games and they also take a very high revshare. Or you can hire a marketing & PR company, but they are quite expensive and their work – such as writing and distributing press releases, contacting press and showcasing your game at various trade shows – does not directly correlate in sales. I really wanted clear and transparent services for upfront, affordable prices, so I developed the paid BRINDIE packs. If you don’t have the time or desire to publish your game and don’t want to work with a publisher in exchange for revshare, you can purchase a BRINDIE pack and I’ll do it for you, under NDA, and for a price that you can easily correlate with the amount of time it would take you to do this job.

     I really hope BRINDIE will be useful! My plans are to continue offering free templates and resources for the indiedev community, to create more transparent and clear branding, marketing & PR services and to give it all I’ve got to help my clients maximize the chances of success for their indie games.